Enterprise SEO & GEO Consulting · Frankfurt am Main
Visible where decisions are made today — in Google and in AI answers.
I make corporate websites and online stores easy to find: 20+ years of enterprise SEO practice, GEO experience from regulated finance projects and e-commerce — from strategy through to implementation.
Trusted by enterprises & midsize companies
Why Daniel Paul Töpp
Experience you can't google.
Enterprise DNA
Corporate structures from the inside: Lufthansa Group (6 years, relaunch in 96 markets and 14 languages), Mercedes-Benz, StoneX. CMS migrations and relaunches without loss of visibility — SAFe®-certified, at the interface of marketing, product and IT.
GEO in practice
No theory: GEO implemented for e-commerce and regulated finance websites. forex.com DE: +200% organic visibility in 2 years. Travel e-commerce store: +60% organic reach in 12 months.
Leadership & delivery
Team lead for up to 10 people, interim-tested, both sides of the table — agency and company. From strategy through change requests to testing and quality assurance with your IT team.
Services
How I can help.
Enterprise SEO Consulting
Technical audits, information architecture, international rollouts, CMS migrations and relaunch support — for large corporations and big platforms.
Learn more → 02GEO — AI search optimization
Visibility in ChatGPT, Gemini, Perplexity and AI Overviews: AI visibility audit, content architecture, structured data, monitoring.
Learn more → 03E-Commerce SEO
Category and product data optimization, faceted navigation, shop migrations, visibility in AI shopping.
Learn more → 04SEO & GEO for financial services
YMYL rankings under compliance constraints: E-E-A-T, approval processes, regulated content — proven at StoneX / forex.com.
Learn more → 05Interim Management
SEO team lead on a temporary basis: bridge vacancies, build and coach teams, lead migrations.
Learn more → 06Web Design & WordPress
Websites and WooCommerce shops: concept, design, implementation and relaunch without ranking loss — SEO-ready from the first sketch.
Learn more →Selected results
Results, not promises.
Organic visibility · forex.com DE
Regulated financial market, highly competitive keywords — in 2 years as SEO Team Lead (EU) at StoneX.
Markets · Lufthansa Group relaunch
Landing pages, online marketing and sales initiatives for 3 airlines in 14 languages — 6 years of project partnership.
Organic reach · e-commerce
Travel e-commerce store: visibility and revenue growth within 12 months.
Collaboration
From first call to measurable impact.
Free consultation
Goals, status quo, feasibility — no obligation, 30 minutes.
Audit & analysis
Technology, content, visibility in search and AI systems — prioritized by impact.
Roadmap
Action plan with effort and impact — as IT-ready change requests.
Implementation
Hands-on with your teams: implementation, testing, quality assurance.
Monitoring
KPIs, dashboards, reporting — including visibility in AI search.
About
Consultant, sounding board, implementer.
I have worked in SEO and e-commerce since 2005 — on the agency and the company side, and freelance since 2013 for large corporations, midsize companies and startups. Most recently, as SEO Team Lead (EU) at StoneX, I was responsible for organic traffic acquisition for international financial platforms.
What sets me apart: I know complex corporate structures from the inside, translate between marketing, product and IT — and stay on board until the implementation has been tested.
Career & skillsNews & Insights
Latest from search & AI.
ChatGPT visibility: getting recommended as a brand
Optimizing for AI Overviews: appearing in Google's AI answer
Building entities for AI: becoming recognizable as a brand
Answer-first content: writing so that AI cites you
Frequently asked questions
Quick answers.
What sets you apart from an SEO agency?
You work directly with the person who develops and implements your strategy — no junior teams, account management layers or agency overhead. I bring 20+ years of enterprise experience, including 6 years at Lufthansa Group and leading the EU SEO team at StoneX. Where more capacity is needed, I coordinate trusted external partners.
What is GEO — and do I really need it?
GEO (Generative Engine Optimization) makes your brand visible in AI answers — in ChatGPT, Gemini, Perplexity and Google's AI Overviews. A growing share of research and purchase decisions now starts there. If your customers search for your products or your industry in AI systems, you need an answer to one question: do we appear — and is what it says correct?
Do you work remotely or on site?
Both. I work remotely for clients in the DACH region and the EU, and I am on site for workshops, coaching and project phases — based in Frankfurt am Main, with easy access throughout Germany.
How quickly will I see results?
Quick wins from the audit often take effect within 4–8 weeks. Substantial visibility gains take 4–12 months depending on the competition. I prioritize actions strictly by impact and keep progress transparent at all times through KPIs and dashboards.
Who is the collaboration suited for?
For large corporations and big platforms (enterprise SEO, migrations, internationalization), e-commerce companies and regulated industries such as financial services. I also work with SMBs and startups — provided organic visibility is a relevant channel for your business model.
Contact
Let's talk about your visibility.
Free consultation — I reply within 24 hours.
Book a free consultation