E-commerce SEO that sells.
Shops don't win with blog articles but with categories, product data and technology: faceted navigation that doesn't eat the crawl budget; product data that Google and AI shopping understand; structures that grow with the range.
Scope of services
From crawl budget to checkout.
- i.
E-commerce audit & crawl management
Facets, filters, parameters, duplicate content — indexing that pays off in revenue instead of burning crawl budget.
- ii.
Category & page architecture
Category trees and landing pages along real search demand — including keyword clustering and content planning.
- iii.
Product data & structured data
Product markup, prices, availability, reviews — cleanly marked up for rich results and AI systems.
- iv.
Content strategy & editorial plan
Guide and category copy with a purpose and a measurable contribution — planned, prioritized, quality-assured.
- v.
Shop migration & replatforming
Redirect concepts, testing and monitoring when changing shop system or domain — without loss of visibility.
- vi.
AI shopping & feeds
Product feeds and content for ChatGPT Shopping, Google AI and shopping graphs — the new shelf space in retail.
Who it's for
For shops whose growth should be organic.
From niche shops to platforms with hundreds of thousands of items: when paid channels get more expensive, organic visibility decides your margin. I work directly with your shop, content and IT teams — and make them stronger through workshops.
Frequently asked questions
Quick answers.
Which shop systems do you work with?
System-agnostic — from Shopware, Shopify and Magento to custom builds and headless setups. What matters are crawling, renderability and data quality, not the logo of the system. During my time at SoQuero I also co-developed e-commerce platform features (Intershop).
What does AI shopping optimization already deliver today?
ChatGPT, Perplexity and Google increasingly show product recommendations with direct sources. Those who set up product data, feeds and citable content cleanly early secure shelf space before the competition reacts — the foundations are the same as for good shop SEO.
Do you also take care of copywriting?
I deliver strategy, briefings, quality assurance and prioritization. Copy is produced either by your team, by freelancers I manage, or AI-assisted with editorial control — depending on budget and standards.
Next step
How visible is your range?
In a free consultation, I show you the biggest levers for your shop — no obligation.
Book a free consultation