E-commerce SEO that sells.
Shops don't win with blog articles — they win with categories, product data and technology: faceted navigation that doesn't eat up the crawl budget; product data that Google and AI shopping understand; structures that grow with your product range.
Scope of services
From crawl budget to checkout.
- i.
E-commerce audit & crawl management
Facets, filters, parameters, duplicate content — indexing that pays off in revenue instead of burning crawl budget.
- ii.
Category & page architecture
Category trees and landing pages aligned with real search demand — including keyword clustering and content planning.
- iii.
Product data & structured data
Product markup, prices, availability, reviews — cleanly marked up for rich results and AI systems.
- iv.
Content strategy & editorial plan
Buying guides and category copy with a clear purpose and measurable impact — planned, prioritized, quality-assured.
- v.
Shop migration & replatforming
Redirect concepts, testing and monitoring when changing shop system or domain — without loss of visibility.
- vi.
AI shopping & feeds
Product feeds and content for ChatGPT Shopping, Google AI and shopping graphs — the new shelf space in retail.
Who it's for
For shops that want to grow organically.
From niche shops to platforms with hundreds of thousands of items: when paid channels get more expensive, organic visibility decides your margin. I work directly with your shop, content and IT teams — and upskill them through workshops.
Frequently asked questions
Quick answers.
Which shop systems do you work with?
System-agnostic — from Shopware, Shopify, and Magento to custom builds and headless setups. What matters are crawling, renderability and data quality, not the platform's logo. During my time at SoQuero, I also co-developed e-commerce platform features (Intershop).
What does AI shopping optimization already deliver today?
ChatGPT, Perplexity and Google increasingly show product recommendations with direct sources. Shops that set up product data, feeds and citable content cleanly and early secure shelf space before the competition reacts — the foundations are the same as for good shop SEO.
Do you also handle copywriting?
I deliver strategy, briefings, quality assurance and prioritization. Copy is produced either by your team, by freelancers I manage, or AI-assisted with editorial control — depending on budget and standards.
Next step
How visible are your products?
In a free consultation, I show you the biggest levers for your shop — no obligation.
Book a free consultation