Over 50 projects.
An excerpt.

From an airline group to a bicycle retailer, from a regulated broker to a federal agency: an excerpt from my project work since 2013 — more references gladly in a personal conversation.

Key projects

Four engagements in detail.

6 years · Aviation

Lufthansa Group

Digital marketing & traffic acquisition for Lufthansa, SWISS and Austrian Airlines.

Relaunch support for all three airlines: landing pages, online marketing and sales initiatives in 96 markets and 14 languages
Management of external partners: SEO, conversion and UX/UI optimization, content, IT
Project to personalize all LHG online touchpoints
Tracking, controlling, reporting; coaching of internal staff
Interface between marketing, sales, IT and service providers

StoneX · forex.com2 years · Finance

StoneX Inc.

SEO Team Lead (EU) for a Fortune 100 financial services provider — regulated platforms, international markets.

Leadership of the SEO team (EU), SEO oversight of external partners
Global organic traffic acquisition: stonex.com, forex.com, stonexbullion.com
SEO lead for CMS migration and relaunches, including testing and QA
Result: +200% organic visibility for forex.com DE in 2 years

4 years · E-commerce

Fahrrad XXL

SEO support for one of the largest German bicycle online stores.

Website audits: structure and content analysis for more visibility
Keyword research and clustering, content planning
Recommendations as implementation-ready change requests
Workshops and coaching of internal staff

Mercedes-Benz3 years · Automotive

Mercedes-Benz

Local SEO for locations and branches.

Local SEO audits: structure and content for local visibility
Optimization of the Google Business Profiles of local sites
Workshops and coaching of internal staff

Further collaboration

Corporations, midsize companies, public sector.

2 years · B2B consulting

Consileon Business Consultancy

Technical website audits and content marketing strategy
Keyword analysis, editorial plan, optimization of multilingual content
Operational support for technical work, SEO coaching

Selectionsince 2013

More clients & industries

Excerpt from over 50 projects — including DAX corporations, SMBs, startups and federal agencies:

Results

Three numbers that last.

+200%

Visibility · forex.com DE

Regulated financial market — in 2 years as SEO Team Lead (EU) at StoneX.

96

Markets · Lufthansa relaunch

3 airlines, 14 languages, 6 years of project partnership.

+60%

Reach · travel store

Organic growth in 12 months — from strategy to implementation.

Next step

Your project could be the next one.

Tell me about your website — I will tell you honestly what is realistic.

Book a free consultation