Over 20 years of experience in SEO, e-commerce and performance marketing — with extensive leadership experience in building and scaling teams and digital marketing structures. I work data-driven, across channels and at the interface of marketing, product and IT.
I know corporate structures from the inside: six years at Lufthansa Group, three years at Mercedes-Benz, most recently two years as SEO Team Lead (EU) at StoneX — responsible for organic traffic acquisition for international financial platforms. In addition, over 50 freelance projects for DAX corporations, SMBs, startups and federal agencies.
What sets me apart from pure strategy consultants: I stay on board until the implementation has been tested — change requests, IT coordination, testing, quality assurance. And I make your teams stronger through coaching instead of building dependencies.