Technical SEO for websites that have to carry weight.
Content and links only work once the foundation is right. If search engines don't crawl important pages, render them slowly or index them incorrectly, visibility is left on the table — regardless of content quality. I get the technology in order: measurable, prioritized and ready for implementation by your IT team.
Scope of services
The foundation, building block by building block.
- i.
Crawling & indexing
Crawl budget, robots control, canonicals, pagination and indexing logic — so that exactly the right pages get into the index and duplicates disappear.
- ii.
Core Web Vitals & loading performance
LCP, INP and CLS measured on real user data and fixed at the root cause — not cosmetically polished for the Lighthouse score.
- iii.
Log file analysis
What Google really crawls — not what a tool assumes. Crawl patterns, wasted budget and overlooked pages from real server logs.
- iv.
Rendering & JavaScript SEO
Client- versus server-side rendering, hydration, lazy loading: make visible what is hidden behind JavaScript — for search engines and AI crawlers.
- v.
Status codes, redirects & internal linking
Clean 200/301/404 logic, short redirect chains and internal linking that directs relevance to important pages.
- vi.
Structured data
Schema.org for products, articles, FAQ and organization — the basis for rich results in Google and for citability in AI answers.
Process
From analysis to implementation.
Access & kick-off
Search Console, analytics, crawl, and log file access — plus the most pressing questions.
Technical analysis
Crawling, rendering, Core Web Vitals and logs — 2 to 4 weeks, depending on size.
Prioritization
Findings sorted by impact and effort — not as a checklist but as a sequence.
Change requests
Implementation-ready tickets with acceptance criteria — straight into your backlog.
Implementation & QA
Support for implementation, testing and sign-off — hands-on with your teams.
Who it's for
For websites where technology becomes the bottleneck.
Large websites with thousands of URLs, JavaScript frameworks, several markets or an upcoming relaunch — in all these cases technology decides visibility. If rankings stagnate despite good content, pages are not indexed or a relaunch is coming up, technical SEO is the lever. For corporations as well as ambitious midsize companies.
Frequently asked questions
Quick answers.
What does technical SEO include?
Technical SEO covers everything that affects the crawlability, indexing and delivery of a website: crawl control, indexing logic, JavaScript rendering, loading performance and Core Web Vitals, clean status codes and redirects, internal linking and structured data. The goal is for search engines and AI systems to find, understand and correctly evaluate every relevant page.
How does technical SEO differ from an SEO audit?
An SEO audit is the one-off inventory, technical SEO is the ongoing discipline. The audit finds and prioritizes problems; in technical SEO they are then implemented, tested and permanently monitored — especially during releases and migrations.
How does a technical SEO audit work?
Kick-off with access to Search Console, analytics, crawl and log file data; followed by 2–4 weeks of analysis. The result is not a 200-page PDF but a prioritized list of actions with effort, impact and ready-made change requests for your IT team.
Is technical SEO also relevant for AI search?
Yes. AI systems such as ChatGPT, Gemini and Google AI Overviews also need access to your content. Server-side rendering, clean structure, fast delivery and structured data help decide whether a page can be cited as a source.
Related services
Next step
Where does it hurt technically?
In a free consultation, we look at your biggest technical problem areas — no obligation, 30 minutes.
Book a free consultation