Relaunch & migration — without ranking loss.
A relaunch is the moment when visibility is lost fastest — and is most expensive to win back. New URLs, new structure, new CMS: without clean redirects and testing, traffic collapses. I support the move so that rankings, backlinks and revenue survive the switch.
Scope of services
Securing the move.
- i.
Inventory & baseline
Record rankings, traffic, backlinks and key URLs before the move — the reference against which success can be measured later.
- ii.
Redirect concept
Complete 1:1 mapping of old to new URLs, short redirect chains, special cases and parameters — the most important safeguard of any migration.
- iii.
Information architecture & URLs
Structure, navigation and URL patterns of the new site — made SEO-proof on the drawing board before development starts.
- iv.
Pre-launch testing
Staging crawls, old-versus-new comparison, checks of indexability, metadata, canonicals and structured data — before going live.
- v.
Go-live support
Launch checklist, release of the redirects, immediate check of indexing and status codes on the day of the move.
- vi.
Post-launch monitoring
Close monitoring of the first weeks: rankings, crawling, errors — with quick countermeasures if something tips.
Process
Five phases, one calm go-live.
Baseline
Secure the status quo: rankings, traffic, backlinks, top URLs.
Concept
Redirect mapping and target architecture — before implementation.
Testing
Staging crawls and target-versus-actual comparison until everything fits.
Go-live
Supported launch with checklist and immediate check.
Monitoring
Follow-up checks over the first weeks with quick countermeasures.
Who it's for
For everyone with a move ahead of them.
Relaunch of the web presence, CMS change, shop replatforming, domain move or merging of several websites — in all these cases visibility is at stake. When your project enters the concept phase or a go-live gets closer, SEO should be at the table. The earlier, the safer.
Frequently asked questions
Quick answers.
Can a relaunch really succeed without ranking loss?
Yes — with clean redirect mapping, pre-launch testing, crawl comparisons and a monitoring plan for the first weeks. Short-term fluctuations after go-live are normal, permanent losses are avoidable. I have led migrations at StoneX and in corporate environments.
When should SEO join a relaunch project?
As early as possible — ideally in the concept phase, not just shortly before go-live. Information architecture, URL structure and redirect logic are decided on the drawing board. Anyone who brings in SEO only at launch can fix many mistakes only at high cost.
What is the most common mistake in website migrations?
Missing or faulty redirects. If old URLs don't point cleanly via 301 to their new target, rankings and backlinks are lost. Add to that overlooked pages, changed content and a go-live without monitoring — all avoidable with a structured approach.
Do you also support CMS or shop migrations?
Yes. Whether CMS change, shop replatforming, domain move or HTTPS and structure changes: the approach stays the same — inventory, redirect concept, testing, supported go-live and follow-up checks. I work hand in hand with your IT and your service providers.
Next step
Relaunch planned?
The earlier SEO is on board, the safer the move. In a free consultation, we clarify your timeline and the biggest risks — no obligation, 30 minutes.
Book a free consultation